If so, then check out these simple steps to getting this process underway. Success in your business begins with a strategic plan.
Planning is the first important step and includes all the up-front thinking … determining your objectives, what marketing activities to use to support your objective, what resources are available, and who needs to be involved. No shotgun methods here – which miss the mark most of the time anyway!
Implementation is the actual and highly visible part of marketing. Here’s where you DO something to increase sales. Not only must the implementation be smooth in its execution, the marketing tool used must be the most appropriate to help you achieve your objective. Direct mail? Website marketing? Media advertising? Which tool will give you the most bang for the buck? Which will get you closer to your goal?
Evaluation. The third step is where you learn what works and what doesn’t. A good marketing plan includes ways to test various strategies. Your company and your objectives are unique and what works for your “neighbor” may not work for you. Track … measure … and evaluate. Without this important step, you can waste precious resources – money, time, and effort.
