ON YOUR MARKeting

Questions to ask yourself before you pull the trigger on that Direct Mail Promotion you are itching to do… Who is most likely to respond to my offer? What does this person “look like”? Male or Female? Age? Income bracket? Who has purchased your product or service in the past? Speaking of OFFER, what exactly am I offering? What is the product? (or service?) Be sure to answer your prospect’s unspoken question: What’s i