ON YOUR MARKeting

Marketing means different things to different people. Some think marketing is advertising… but it is much more than that. In fact, advertising makes up just one piece of one of the five major components of marketing. It is one aspect of promotion that includes direct mail, internet promotion, networking, public relations … you get the picture. Media advertising isn’t right for every business —

If so, then check out these simple steps to getting this process underway.  Success in your business begins with a strategic plan. Planning Planning is the first important step and includes all the up-front thinking … determining your objectives, what marketing activities to use to support your objective, what resources are available, and who needs to be involved.  No shotgun methods here – which miss the mark most o

Keeping in touch with customers, clients, prospects, and even inactive customers is very important in the relationship marketing of today. Today’s customers and prospects are knowledgeable and appreciative when you send informational emails that contain useful and valuable information they will read and use.  Product-centric messages are likely to get tuned out so the key is to create email messages that your recipie

Keep the following in mind when taking the leap to designing an email newsletter as a regular and consistent marketing activity. Get Help Seek out applications that can help even the self-taught, would-be design artists, like me!  Help can come in the form of templates available online – check out Campaign Monitor at http://www.campaignmonitor.com/templates/ or from applications such as Constant Contact www.constantc