ON YOUR MARKeting

How do you get more people interested in you? By Andrew Winig It’s not by standing up and giving a prepared speech, that’s for sure. Or by launching into a laundry list of your strengths. Or by talking in grand terms of everything you could possibly accomplish. Nope. Yet so many people have been led to believe that if they can just find the right combination of words, And the right crowd, Then the first t

Pruning a plant is an important part of helping it to be healthy and to grow in strong and sustained ways. By pruning we cut away the dead wood and the extra shoots that drain energy from the plant that don’t support healthy growth.  Overlapping branches need to be trimmed so that each branch will strengthen and not interfere with the growth of other branches.  By doing this we allow the plant to put that energy into

Discovering your niche is so important in business. It is the basis for your positioning and should ideally reflect your WHY – the reasons you do what you do. Start with these introspective questions and make yourself a Niche Notebook that lists everything that pops into your mind as you consider your answers. What problems have you had in your own life that you addressed and solved for yourself? Often there is a lin

The Thesaurus defines niche as a position, slot, role, forte, or function. It also says a niche is an alcove, recess, nook or hidey-hole. That made me smile. Do I have a hidey-hole in my business? As someone with more than 30 years experience in marketing, I know that it is important for companies to have a position. Positioning is one of the hallmarks of branding. One of the best marketing books written is “Position