Strategic Marketing
Marketing First, do you hae a Hidey Hole? niche marketing

Do you have a hidey-hole? Part 2: Envision your niche by answering these questions.

Discovering your niche is so important in business. It is the basis for your positioning and should ideally reflect your WHY – the reasons you do what you do. Start with these introspective questions and make yourself a Niche Notebook that lists everything that pops into your mind as you consider your answers. What problems have you had in your own life that you addressed and solved for yourself? Often there is a lin
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MarketingFirst, content marketing, brochures, design, website design

Do You Have a Hidey-Hole?

The Thesaurus defines niche as a position, slot, role, forte, or function. It also says a niche is an alcove, recess, nook or hidey-hole. That made me smile. Do I have a hidey-hole in my business? As someone with more than 30 years experience in marketing, I know that it is important for companies to have a position. Positioning is one of the hallmarks of branding. One of the best marketing books written is “Position
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