Katherine Jasmine, Founder and President of MarketingFIRST

Katherine Jasmine’s career spans over 30 years and includes all facets of research and marketing in the business-to-business and consumer marketplaces. Before establishing MarketingFIRST, Ms. Jasmine was Vice President of Research and Marketing for Haights Cross Communications, the parent company of several educational publishing companies, including Sundance Publishing and Newbridge Publishing. Prior to that, she was the Marketing Director for the Supplementary Division of Addison-Wesley Publishing in New York and a partner in a full-service marketing, advertising, and public relations firm in New Jersey.

Katherine is an experienced focus group moderator and research analyst whose expertise is regularly called upon for product development, new product launches, and market trend analysis. As a trained business coach, she builds relationships with clients integrating collaboration with accountability to help her clients set and achieve strategic goals. She has expertise in developing content (copy) for all forms of marketing communications with a specialization in marketing-oriented websites. In addition, she is frequently asked to present seminars and workshops on many facets of marketing.