Every business can easily use this effective (and free!) marketing tool! Feature a newsworthy event or milestone in a short press release and submit it to the appropriate media for positive exposure to your target market. Business anniversaries, new hires, special events, and new product launches are all viable reasons to write and submit a press release to the media. MarketingFIRST will show you how you can integrate public relations into your business routine or will do it for you!