Market Research

Learning more about your industry or field is an integral part of any marketing plan. What trends do you see? What do the professional trade publications say about the state of your business arena today? Knowing about your competitors is another way to help you strategize your marketing activities. What are they doing that is successful? What trade shows or professional organizations are they attending? What new products are they offering and what is on their horizons?

Are you planning to update or introduce a new product or service? MarketingFIRST helps its clients make smart marketing decisions by finding out the answers to these questions and more through:

• market trend analysis

• competition studies

• customer satisfaction studies

If you have a new product (or service) “on the drawing board,” MarketingFIRST can help you meet your customers’ needs by conducting mail, telephone, or email surveys, by organizing and implementing focus groups, and by conducting efficacy studies. You can trust MarketingFIRST to be responsive, precise, and insightful … and to keep your business confidential.